1. The chats sound like you
Your chatter should use your words, tone, and limits. Fans should not feel a big change when a new shift starts.
2. Fans get a reply on time
Set a reply goal that fits your page. Fast replies can help, but rushed replies may feel cold. Check both speed and care.
3. Sales leave real profit
Track net sales after refunds, chargebacks, chatter pay, and agency fees. Compare similar shifts. One large sale does not prove that every chat is good.
4. Fans are treated well
Read random chats. Look for kind replies, clear offers, and respect when a fan says no. Watch for blocks, complaints, and angry replies.
5. Notes are useful
A good chatter saves simple facts and tags. This helps the next person know what the fan likes, what they bought, and what not to offer again.
6. Follow-ups feel personal
The chatter should follow up at the right time. They can welcome a new fan, check in after a sale, or reactivate an old fan to spend without sending the same cold message to everyone.
7. Rules are followed
They should stay inside your boundaries and the platform’s current rules. They should never make a promise you did not approve.
8. Reports are clear
You should be able to see hours worked, sales, key chats, problems, and next steps. Good workers do not hide the details.
Use a simple weekly scorecard
- Net chat sales.
- Average reply time.
- Refunds and chargebacks.
- Blocks or complaints.
- Chat quality from your review.
- Notes and tags done well.
Simple answer: A good chatter brings steady net sales while protecting your voice, your fans, and your page.